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What Is SEO & A Marketing offer in SEO ?

What Is SEO & A Marketing offer in SEO From time to time search engines change their rules and you have to be attentive to them not to lose our natural traffic but there are three indisputable rules that help us always get a good SEO
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What Is SEO & A Marketing offer in SEO ?

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What is SEO?


SEO is the acronym for ( Search Engine Optimization ). This technique in Spanish is also called natural positioning and refers to a set of measures to improve the positioning of a Web page (address), in the ranking or position of the different search engines, with the aim of getting above The competitors when making a particular query.

At present SEO is an essential part in the development or modification and maintenance of internet campaigns and Web pages, either to improve dissemination or to be known as a SEO properly done, will provide the various search engines, Obtaining the data of our page.

This set of measures, not only includes techniques, also has a lot of content relevance, an excessive technical quality of processing will make no sense if the texts are empty of interest. There are companies that in the past included text books on their pages and thus got a penalty.

SEO therefore is a consequence of doing well the work in our Web and therefore the axiom is:

1. I do the work according to what specified search engines, I keep your precepts.

2. Search engines give me a preferred position.

3. In a preferred position I get better traffic.

4. A more traffic more sales.

From time to time search engines change their rules and you have to be attentive to them not to lose our natural traffic but there are three indisputable rules that help us always get a good SEO :
  • Contents: It has to be of quality.
  • Contents It has to be in accordance with the object of our page.
  • More contents. In a disciplined way you have to update them, at least once every month.
The traffic sources of a web page have three specific origins:
  • Search Engines (The importance of SEO )
  • Reference traffic
  • Direct traffic
SEO helps you achieve your goals.

Good positioning is essential to generate traffic / sales:

  • A good positioning allows your Web to remain in the preferred part of the search engines.
  • Customers looking at Google are very likely to look only at the first search links.
  • If you are located in a preferred position, you will get more traffic, more leads and more sales of your products and / or services.
Being in the ideal place of search engines is an arduous task. If you are promised that, without effort, your page will be well positioned, thoroughly analyze your Internet provider.
R & A Marketing analyzes and keeps track of your customers' pages. Through service or maintenance contracts. SEO requires discipline.

R & A monitors customers' traffic and observes them with a meticulous methodology, which allows, through their decision-making tables, to know in each moment the preponderance of the customer in the Network.
  • Google Analitycs.
  • Google Web Master Tools.
  • Alexa ranking.
  • Klout.

They are, among other analysis and monitoring tools that allow us to have your page with a healthy position to help you get sales for your business.

A good analysis allows you to make decisions to increase your positioning and traffic and thus achieve your goals on the Internet.

After analyzing how the page is, we can advise the client so that he can improve his positioning.
We analyze the types of traffic, links and all the parameters to take into account in order to be able to ascend in the natural positioning of the page
We optimize the code of the page, we analyze its links, we improve the reading of the contents, we create new sitemaps to help the crawlers to find their Web and we advise the client in the day to day of the page so that it maintains or it surpasses its positioning .

What does R & A Marketing offer in SEO?


SEO jobs are complex and arduous and, like everything on the internet, are subject to continuous change. New algorithms, new search engine policies, advances in technology, mean that every day your supplier company has to offer you the maximum commitment and continuous support.

At present, although all Internet companies in the world talk about SEO , there are few trained to help improve this and consequently the traffic on your page. R & A Marketing is committed to improving the SEO of your website taking into account the following sequence.

Analysis of the existing page. R & A Marketing, through traffic and behavior analysis tools, visualizes, records and documents changes in traffic behavior of your page. The client can monitor the changes in real time.
Detection problems by changing crawlers on your page. R & A Marketing has technology to detect system crashes or page traffic. Our alarm systems allow us, at all times, to know what happens in your Web and can provide solutions immediately.
Correction of the same. Monitoring many pages of customers has given us extensive experience in error correction we know how to apply and correct deficiencies at all times, this way the customer cares about their sales not their traffic.

Constant monitoring of the page allows avoid deviations that harm . Troubleshooting helps us control deviations knowing the new guidelines of search engines, helps us to correct problems before a policy change in SEO large companies this allows customers more competitive selling more to have more contacts and not See as an ally in the network.
R & A Marketing plans SEO actions in such a way that the client is guaranteed to have predominant traffic and position in their sector. Maintenance is key to SEO.

What does R & A Marketing NOT do in SEO?

Our precept:

There are a lot of fraudulent techniques that some people / companies have sold as procedures that help to better position the pages of their clients. The simple guarantee of staying in a preferred position of positioning is in itself false, no one knows, except search engines, if tomorrow will change the search algorithms and that will decrease our preponderance in the network.

Companies that have used techniques such as link sales, guaranteed to remain in certain positions of the natural search engine positioning, connections of external links of content ... have been penalized by the crawlers and consequently have lost position on their page.

If you are promised that in a short time you will have:

  • Good positioning.
  • That the contracted company takes care of everything.
  • That is just a matter of doing some tricks via the Web.
  • That they know how to do it and you have to be unconcerned.
  • There are signs to doubt that company. Observe it well and look at their schedules, ask them to explain how they are going to do it. A service requires discipline and planning together with the client, create content and know how to index them for search engines to find.
Large companies in the past have been penalized because of these techniques, which if at first served to deceive the trackers, in the long run have been detrimental

Search algorithms continually change and fraudulent techniques in SEO are ultimately detected by new mathematical search formulas that contrast throughout the network. Recall that fraud made by one company is repeated in others and it is easier, from a general perspective, to detect them.

R & A Marketing techniques only made following rigorous ethical code developers , bypassing all kinds of implementations that can penalize the natural positioning of the sites of its customers.

R & A Marketing SEO takes care of its customers , plans, measures and evaluates each step once cast observe traffic and documents changes

Very important data to keep in mind in SEO

A good positioning is always important , as the law of large numbers of traffic will play in our favor. The more people who know our website, the more important we will be on the internet and we will have more users or potential customers.

Achieve a certain position in search engines naturally is not instantaneous , much time and effort is required both technical as human to place ourselves above our competition.

Be frequently informed of all changes that search engines performs constantly on their tools and search algorithms. The world of technology is always changing, especially if there are economic interests between companies. To be ahead is to be informed. The search engines publish all their advances and practices.

Play fair. Do not use techniques without ethics to avoid being penalized. Always be wary of those that guarantee us the first positions in the search engines, if a fraudulent technique is used it will pay our web with a penalty.

Integrate within the strategy of your company. It is the best way to have a SEO organized. When you order a page from a supplier, ask for it, pay for it and ask for achievable goals. SEO helps us to demonstrate that our work has a reason for being. SEO is a strategy itself to be seriously raised when having a page. Your superiors or you yourself have to be aware that a page without SEO is not justifiable and long - term someone in the company say, Our Web does not work.

Values as:
  • Alexa ranking.
  • Page Rank.
  • Review of daily traffic (visits, page views ...).
  • Page views.
They must be included in your report from time to time in order to demonstrate that your SEO works and evolves.
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